Practical guideline to apply for a digital marketing internship remotely.
You’ve probably heard that digital marketing is one of the best careers to pursue right now, especially as companies of all shapes and sizes scramble to compete for the audience’s attention. As businesses shift to the digital space following travel restrictions and in-person meetings, the battle of marketing strategies has also shifted its frontlines.
Whether you’re a marketing major set to join the industry soon, or a career-shifting professional bent on entering the growing workforce, here are ten ways to prepare you for landing that remote digital marketing internship.
Regardless of why you’re interested in starting a career in digital marketing, make sure you know what to expect from the industry. Searching for the words digital marketing will return with vast results, simply because the field covers a lot of specialized activities that deal with specific aspects to establish a company’s brand in cyberspace. Make sure you know what you’re getting yourself into to start everything.
Of course, you can always go for the old “Jack of all Trades” approach. However, doing so will leave you virtually unhireable in the increasingly competitive fields under digital marketing. To secure a world-class internship program, at the very least, you need to choose what particular line of work you’ll be doing.
Some people increase online brand presence by SEO or search engine optimization strategies applied to websites. Other people use ideas of traditional marketing as professional direct marketers. A more technical option would be database marketing, which involves dealing with massive amounts of data to generate targeted marketing strategies based on identified consumer behavior.
Digital marketing is one of the fields that is quickly looking into alternative employment options, mainly to attract remote workers with the best skills and values for their businesses. While formal education remains highly valued, skills are almost equally important in this field. Now that you’ve identified the specialization you want, it’s time to develop the skill set required for this kind of job.
Whether it’s managing and scheduling social media posts or creating copywritten content that relays a specific kind of mental image, there are accessible and affordable (sometimes free) courses to help you further develop.
Again, specific marketing specializations are only made possible in the Information Age thanks to tools that make their jobs more accessible and more productive. For example, social media marketing uses online tools like Later.com or the Creator Studio for Facebook and Instagram. Meanwhile, SEO specialists and content writers make sure their write-ups pull in audiences through the use of relevant keywords analyzed by SEMRush or Ahrefs.
Despite applying for an internship, some of the world’s best marketing firms will still look for any form of verifiable examples of your skills and experience. The best way to do this is to start taking on small freelancing jobs. You get a taste of what the real world will feel like by doing so. It is imperative because some roles have flexible working hours yet are incredibly demanding. It’s also an excellent opportunity to see if you’re fit with the usual working environment.
Now that you have done actual work, it's time to organize them in a portfolio. Aside from your resume, this gives recruiters a good idea of the applicant's skills, experience, and background. Since you're looking for a remote internship opportunity, you might as well create your portfolio digitally using websites such asBehance or Portfoliobox. Instead of sending them multiple links, you can use a portfolio to give your prospective company a singular source of all of your relevant work.
Job hunting is the next big step. There are many ways to look for companies; you may follow them on social media, look at their official websites, or join job platforms like Talent Basket. Now that you have what it takes to start a career in the digital marketing industry, feel free to submit your resume and a link to your portfolio. It is generally advised to apply for as much as you can since it takes a while before they get back to you, and there are a lot of other applicants vying for the same position you do.
Their headhunters and recruiters are more active in social media groups for some companies. To ensure you don't miss out, start looking for relevant social media groups. Not only do these groups offer another channel to apply for a job, but these are filled with people in the same line of work as you do–making these pages a good source of industry information.
Of course, once you've submitted your requirements, there's nothing else to do but to wait. In the meantime, make sure that you're well equipped for a virtual interview. Remember that for most remote jobs, digital marketing or otherwise, a stable internet connection and a device that can handle the job requirements are essential prerequisites. Some companies even require a live check of your setup to see if you're up to the task as far as the technical aspect is concerned.
At this point, take note that landing your dream remote digital marketing internship is just the beginning of a creatively challenging and financially liberating career in the field. Stay open to new learnings and adapt to the demands and requirements of the job. This will help you secure better opportunities after your internship.
To get started on applying for your digital marketing internships, check out the current opportunities on Talent Basket.