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How to digitalize a pop sensation?

Jason Lin, Leticia Motta, Evan Chern, Aitan Segal




New media lowers entertainment entry barrier. Any talent, any skill and any personality can compete on a level playing field. But how can a band outshine its peers in the crowded entertainment industry? 







How social media works in a regulatory environment?

Jason Lin, West Virginia Commerce Communications Team




How does Government 2.0 concept transform public communications in the Mountain State?







How to lift a nation's brand image?

Jason Lin, TAITRA Market Development Specialists




Taiwan, with 70% of GDP coming from exporting, is going through an economic structural change. Facing low cost competition from OEM manufacturing in China, Taiwanese exporters are trying to reposition themselves to become global consumer brands. How can social media play a vital role during such transition? 







How to integrate physical + virtual networking?

Jason Lin, MIT Sloan CIO Symposium Marketing Team




How to create a 365 x 24 x 7 experience around a live event? 







Brand refreshment with interactive digital content

Jason Lin, Leticia Motta, AJ Hsiao




Why is design savvy content important to digital marketing? 







A global new media framework

Jason Lin, GVB Global Marketing Team




Social media strategy for Asia, Japan, Korea, China, Taiwan, Hong Kong and PhilippinesHow to design a multi-national + multi-lingual disruptive social marketing program? 







E-commerce migration in digital media

Jason Lin, Cygnus Software, Brocade Home Team




Meeting merger & acquisition + brand transition goals with innovative technology solutions. 







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