What you need to know about mobile social marketing
Posted in 11/29/2010 by Jason Lin
We've just hacked out a tight schedule mobile social marketing campaign plan for a client last Friday. It is for a State Department that wants to pair location based social networking concept for its geocaching contest in Spring 2011 to promote in-state tourism.
Personally I learned a lot about mobile marketing during this project and discovered how powerful it could ........
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Designing Thinking - Turning future into past
Posted in 09/24/2010 by Jason Lin
I am a big fan of John Bell's blog. I always get new ideas from it.
I watched this presentation by Roger Martin at Parsons on design thinking and felt compelled to share. I always thought that visual design is the most important differentiator to any marketing cam ........
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Shanghai vs. New York
Posted in 09/22/2010 by Jason Lin
If Capitalism is the ideology driver for a nation's wealth, we need to redefine it for the 21st century. While many US policy makers, entrepreneurs and corporate managers are losing their sleeps on the potential double deep recession, there is a growing optimism in China that the once socialist economy will take over the # 1 spot in world's economy.
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Why Amsterdam is the creative media capital?
Posted in 09/02/2010 by Jason Lin
Amsterdam is by far the most philosophical, culture rich and pleasure acceptable city I've ever been to. A few characteristics I like about this city - Narrow gap between rich & poor (relatively speaking), People are not afraid to enjoy themselves, Great English proficiency, Very design driven city and Soft drug legalization. Isn't it a perfect place for creative media?
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PR on Energy Generating Revolving Door in Amsterdam
Posted in 08/19/2010 by Jason Lin
2 months ago, I traveled to Amsterdam to meet with a client. We spent on day at the Amsterdam train station to film a special media report on the first ever Energy Generating Revolving Door (EGRD) installation in the world. It is a product manufactured by my client, Boon Edam. It is part ........
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